Eaton Business School
Five years ago, we were approached by a higher education institution in UAE that was struggling significantly with its enrollment numbers, recording less than five admissions each month, which was a clear indication of their diminishing visibility in a competitive market.
The institution’s online presence was virtually non-existent, resulting in very low traffic to their website and an alarmingly low conversion rate for potential students. Recognizing the urgency of their situation, we set out to develop a comprehensive strategy tailored specifically to their needs.
We began by conducting an in-depth analysis of their current marketing efforts, identifying key areas for improvement. Our team meticulously crafted a robust digital marketing strategy that included targeted social media campaigns, search engine optimization (SEO) enhancements, and the creation of engaging content that resonated with prospective students. We also managed and increased their marketing budget, ensuring that resources were allocated efficiently towards high-impact initiatives.
As a result of our concerted efforts and strategic direction, the institution has experienced a remarkable transformation. Over the past four years, they have successfully increased their admissions to over 2,000 students this year, a staggering achievement that reflects a significant turnaround. Furthermore, their organic traffic has soared by an astonishing around 4,000%, indicating that their online visibility has grown tremendously, attracting a much larger audience of prospective students. This impressive growth not only highlights the effectiveness of our marketing strategy but also demonstrates the institution’s newfound ability to compete in the higher education landscape. With this revitalized approach, they are now poised for continued success and expansion in the years to come